近年来,中非广播电视机构在整频道、电视栏目、新媒体平台等领域开展多层次合作,深化中非广播电视网络视听深度合作,助力中国与非洲民心相通。

In recent years, Chinese and African broadcasting and television institutions have engaged in multi-level cooperation across TV channels, television programs, and new media platforms, deepening comprehensive cooperation in broadcasting, television networks and audiovisual content between China and Africa, fostering greater mutual understanding between the peoples of both sides.

(一)加强整频道合作,深化广播电视产业合作

(I) Strengthening Cooperation on TV Channels to Deepen Radio and Television Industry Collaboration

1.中国中央广播电视总台国际频道覆盖非洲所有国家和地区

1. China Media Group’s International Channels Cover All African Countries and Regions

总台通过南非多选、CANAL+AFRIQUE、东非Azam等多个非洲主流电视平台及新媒体平台在非落地播出CGTN英语、法语、西语、阿拉伯语、纪录频道及CCTV-4中文国际频道,落地传输形式包括直播卫星、地面数字电视、IPTV和OTT等,覆盖非洲全部54个国家和地区超过7800万用户。

China Media Group has successfully launched and broadcast its CGTN English, French, Spanish, Arabic, Documentary, and CCTV-4 Chinese International Channel across Africa through multiple mainstream television and new media platforms, such as MultiChoice in South Africa, CANAL+AFRIQUE, and Azam in East Africa. These channels are transmitted via direct satellite, digital terrestrial TV, IPTV, and OTT, reaching over 78 million users across all 54 African countries and regions.

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2.非洲加纳金芒果电视频道合作

2. Cooperation of Ghana’s Golden Mango TV Channel

2023年6月,湖南国际频道与非洲加纳黄金数字电视台携手打造的“金芒果卫星频道”启动,该频道以英语和法语为主,覆盖中非和西非23国近5亿人口。

In June 2023, Hunan International Channel and Ghana’s Golden Digital TV jointly launched the Golden Mango Satellite Channel, which primarily broadcasts in English and French, covering 23 countries in Central and West Africa with a combined population of nearly 500 million.

2024年3月底,金芒果频道与加纳电商平台Tospinomall举行深度战略合作签约仪式。截至2024年5月底,电视购物版块实现交易额超600万人民币。

By the end of March 2024, the Golden Mango Channel and Ghana’s e-commerce platform Tospinomall signed a deep strategic cooperation agreement. As of May 2024, the TV shopping segment had achieved a transaction volume exceeding RMB 6 million.

2.非洲加纳金芒果电视频道合作

2. Cooperation of Ghana’s Golden Mango TV Channel

2023年6月,湖南国际频道与非洲加纳黄金数字电视台携手打造的“金芒果卫星频道”启动,该频道以英语和法语为主,覆盖中非和西非23国近5亿人口。

In June 2023, Hunan International Channel and Ghana’s Golden Digital TV jointly launched the Golden Mango Satellite Channel, which primarily broadcasts in English and French, covering 23 countries in Central and West Africa with a combined population of nearly 500 million.

2024年3月底,金芒果频道与加纳电商平台Tospinomall举行深度战略合作签约仪式。截至2024年5月底,电视购物版块实现交易额超600万人民币。

By the end of March 2024, the Golden Mango Channel and Ghana’s e-commerce platform Tospinomall signed a deep strategic cooperation agreement. As of May 2024, the TV shopping segment had achieved a transaction volume exceeding RMB 6 million.

(二)共创精品栏目,与非洲主流民众建立连接

(II) Creating Premium Programs to Connect with Mainstream African Audiences

1.“电视中国剧场”

1. China TV Theatre 

2024年7月,“电视中国剧场”开播仪式暨中国视听作品展映活动在肯尼亚首都内罗毕举行。

In July 2024, the launch ceremony for China TV Theater and the China Audiovisual Works Screening Event were held in Nairobi,  Kenya.

2.20233月,中央广播电视总台CGTN与非洲五国主流媒体合办电视栏目《共享繁荣》

2.In March 2023, CGTN of China Central Radio and Television co-hosted the television program Shared Prosperity with mainstream media from five African countries.

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3.20239月,五洲传播中心与非洲葡语系国家媒体共建《丝路时间》栏目

3.In September 2023, the China International Communication Center co-produced the program USILK with media from Portuguese-speaking African countries.

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(三)新媒体传播,拉近与非洲青年心灵距离

(III) New Media Communication to Bridge the Gap with African Youth

随着互联网和移动通信技术在非洲的进一步普及,新媒体平台日益成为非洲人民收看中国视听节目的重要渠道。

With the further popularization of the Internet and mobile communication technologies in Africa, new media platforms have become vital channels for African audiences to access Chinese audiovisual programs.

1.芒果TV国际版

1. Mango TV

截至2024年7月底,芒果TV国际版覆盖非洲53个国家,支持包含英语、斯瓦希里语在内的17种字幕。

As of the end of July 2024, Mango TV had covered 53 countries in Africa, offering subtitles in 17 languages, including English and Swahili.

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2.爱奇艺国际版

2. iQIYI

截至2024年7月底,爱奇艺国际版支持包括英语、葡萄牙语在内的12种语言的用户界面,在全球191个国家和地区提供服务,其中包括埃及、尼日利亚和南非等非洲国家。

As of July 2024, iQiyi supported user interfaces in 12 languages, including English and Portuguese, and provided services in 191 countries and regions, including African countries such as Egypt, Nigeria and South Africa.

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3.腾讯视频WeTV

3. WeTV

截至2024年7月底,腾讯视频WeTV在非洲地区下载量125万,月活20万,主要触及的非洲国家包括埃及、阿尔及利亚和尼日利亚等。

As of July, 2024, WeTV had 1.25 million downloads across Africa, with 200,000 active monthly users, serving African countries such as Egypt, Algeria and Nigeria.

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4.优酷国际版

4. YOUKU

截至2024年7月底,优酷国际版APP在非洲全境均可下载和使用,提供英语、西班牙语、葡萄牙语等七种外语。

As of July 2024, YOUKU has been made available for download and use across Africa, supporting 7 foreign languages, including English, Spanish, and Portuguese.

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(四)实施影视大篷车项目,走进非洲社区校园和农村

(IV) Film and Television Caravans  Reaching African Communities, Campuses, and Rural Areas

1.移动放映影院和“影视大篷车”项目惠及16万余非洲观众

1.Mobile Cinema and Film and Television CaravanProjects Benefit Over 160,000 African Audiences

2018年至2020年,中国国家广播电视总局指导国际台等,实施移动放映影院和“影视大篷车”项目,播放百余场中国影视作品,走进非洲乡村、社区、学校,惠及16万余非洲观众。其中,“影视大篷车”活动相继走过9个非洲国家,播放次数百余场,不少非洲民众通过影视大篷车第一次看电影。

From 2018 to 2020, under the guidance of NRTA, China Radio International and other implemented mobile cinema and Film and Television Caravan projects. These initiatives screened hundreds of Chinese films and television programs in African villages, communities, and schools, benefiting over 160,000 African audiences. The Film Caravan has traveled through 9 African countries, screening hundreds of times, with many viewers experiencing cinema for the first time.

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2.2023年,总台“原创动漫展播活动之星空计划”

2.In 2023, the Starry Sky Plan-Original Animation Screening Activity of China Media Group

“星空计划号”大篷车搭载《丝路使者张骞》《美猴王》等七部优秀动画片,走进肯尼亚六个乡镇的多所小学,累计超过2000名学生观看了总台放映的动画作品。

The Starry Sky Plan caravan carried 7 outstanding animations, including Silk Road Envoy Zhang Qian and Monkey King, to multiple primary schools in 6 towns in Kenya. Over 2,000 students watched these animations.

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